The action basket is a sales strategy and marketing tool used in the retail industry. This term refers to a shopping basket that contains special prices, discounts, or advantageous offers valid for a certain period of time in order to encourage the customer and accelerate the purchase decision. The action basket is an effective sales promotion method widely used in both online shopping platforms and physical stores.
The main purpose of the action basket is to encourage customers to buy more products within a certain period of time. These special offers, which are usually valid for a limited period of time, encourage customers to make quick decisions and complete their purchases. This means both short-term sales increases and the potential to create customer loyalty for sellers.
